QUICK SUMMARY
FIFA began selling VIP hospitality packages for the 2026 World Cup, with prices starting at $6,750 per person. Austin will not host any matches, but its soccer fans showed strong interest during the 2022 World Cup. The U.S., Canada, and Mexico will co-host the tournament.
FIFA has initiated sales for VIP hospitality packages for the 2026 World Cup, with prices starting at $6,750 per person. Austin will not be a host city, but it demonstrated strong support for soccer during the 2022 World Cup, ranking as Fox's top English-language market. Matches will take place in Dallas and Houston, drawing fans from across the region. The "U.S. venue series" package offers access to four to nine matches at a single stadium for $8,275 per person, while the "follow my team series" allows fans to attend all early-stage matches for their chosen team. Concerns about international travel for fans due to the Trump administration's immigration policies have been addressed by FIFA president Gianni Infantino, who praised U.S. leadership. The tournament will be co-hosted by the U.S., Canada, and Mexico. FIFA aims to attract high-spending superfans by launching these packages over a year in advance. The early sale of these hospitality packages indicates FIFA's strategy to cater to affluent soccer enthusiasts.